Music lovers in the genre of Electronica love to attend the popular annual event known as the BPM Festival in the Riviera Maya in the quaint city of Playa del Carmen, in Quintana Roo, Mexico. This annual event takes place usually during the month of January, however this year marks the inaugural event of the Primavera BPM or Spring Festival taking place during the Semana Santa. This is considered to be Mexico’s most important holiday season of the year which runs from Palm Sunday until Easter Sunday. The Easter Holiday is usually a huge hit with tourists flocking to the beach for this very popular holiday weekend, making the BPM Spring Festival a sure hit for Electronica revellers alike.

The Festival which takes place from April 21st - April 24th, 2011 will host several free daytime beach parties, as well as three night parties boasting some of the world’s top DJs. The four-day festival night parties will be headlined by Lee Burridge, Sander Kleinenberg and Sasha, while the free day parties kick off at Kool Beach Club and Canibal Royal Beach Club. Some of the headlining DJs at Kool Beach Club include Karlos Elizondo (Mexico), Muan (Mexico), Omar Labastida (Mexico), Mike Montano (Mexico), Robbie Akbal (Mexico), Mar-c (Mexico), D-Paack (Mexico), German Wagener (Argentina), Niko Glenn (Argentina), Nitin (Toronto), James Teej (Toronto), Julien Loreto (Toronto), Neno (Toronto), Uppercut (Montreal), Lauren Lane (NYC), Craig Pettigrew (NYC) and Michelangelo (NYC). On April 23rd, Canibal Royal Beach Club will host Guillaume & the Coutu Dumonts, Nitin, James Teej and Robbie Akbal.

The city of Playa del Carmen in the Riviera Maya, is an amazingly beautiful Mexican resort town located about 45 minutes south of tourist haven Cancun, which is the city your flight arrives in. ‘Playa’ as it is affectionately known by tourists and locals alike, is tucked into the coastline of the Mayan peninsula. With plenty of sunshine, the stunning white sand beaches and turquoise waters make for spectacular days. When night falls you are just steps away from the hot nightlife spots such as La Santanera and Blue Parrot Beach Club, where the Primavera Festival will be holding nightly parties not to be missed!

Accommodations while you stay here at a Playa del Carmen hotel can range from low to high, from economical to boutique. Mariposa Group Hotels offers you the choice between 2 great hotels, and at $60USD/night a great deal! At the same time staying with a hotel from the Mariposa Group puts you right in the middle of all the Primavera BPM Festival action. Located directly on the famous ‘Quinta Avenida’ or 5th Avenue, you can find Posada Mariposa Hotel, and Hacienda Mariposa Hotel between 24th and 26th Streets. From these Playa del Carmen hotels it is just a short walk to Kool Beach Club at at 28th street, and only 6 streets up at 12th Street is where all the clubs, parties and action will be taking place for the Festival. Canibal Royal Beach Club is located at 48th street, easily accessible by just jumping into a cab (don’t pay more than 20 pesos!) from 10th Avenue, just one block up from 5th Avenue.

See you at the Primavera BPM Festival!